Overview
Structure is building the platform for crypto traders and funds to design and deploy automated trading strategies on DEXs without writing code. As our Paid Ads Campaign Manager (10 hrs/week, remote) you’ll own our paid social experimentation—especially on X (Twitter)—and guide us on best‑practice strategy, targeting, and creative so we can consistently turn high‑intent traders into engaged users.
Key responsibilities
Own the strategy and day‑to‑day management of paid campaigns on X (Twitter), with potential expansion to other channels (Reddit, YouTube, LinkedIn, etc.)
Set up, monitor, and optimize campaigns for clear performance goals (sign‑ups, activation, qualified leads, or revenue)
Build and maintain concise testing roadmaps (audiences, creatives, offers, and landing pages) and communicate what we’re learning
Write and iterate ad copy tailored to advanced traders, funds, and serious Web3 users
Define and track core performance metrics; provide simple weekly summaries with clear next steps
Collaborate with founders and product/engineering to align messaging with new features, venues, and launches
Proactively recommend budget allocation and channel mix based on data, not gut feel
Ensure all campaigns comply with platform policies and crypto/fintech advertising rules in relevant jurisdictions
Qualifications
3+ years running paid social campaigns, including X (Twitter), with a focus on B2B SaaS, fintech, or crypto/Web3
Demonstrated ability to profitably spend real budgets (you can talk through past CAC, ROAS, and experiments in detail)
Strong command of campaign structure, audience targeting, creative testing, and funnel optimization
Comfortable working with analytics tools (ad platform dashboards, attribution, basic spreadsheets) to make decisions
Excellent short‑form copywriting skills for performance ads
Familiarity with crypto trading, derivatives, or DeFi, and genuine interest in the space
Highly autonomous, reliable, and comfortable working in a small, fast‑moving, remote team
Nice to have: experience marketing to quant funds, prop traders, or high‑frequency/algorithmic traders
What we offer
Part‑time, fully remote role (10 hours/week) with flexible working hours
Direct access to founders and senior team; your work will have immediate, visible impact
Opportunity to help shape our acquisition strategy from an early stage
Exposure to the frontier of algorithmic trading, DEX infrastructure, and Web3
A culture that values clear thinking, honest feedback, and fast experimentation
Potential to expand scope into broader performance marketing as we grow